Content: List of ideas for an online store group

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By communicating with your followers on social media, you build trust with potential buyers and gain brand advocates – people who will support and protect the company in the event of negativity.

Read also: 49 (well, almost) options — types and formats of content for publications

Types of posts on VKontakte
VKontakte provides a lot of opportunities for creating and publishing a wide variety of content types: posts, photos, polls, carousels, posters, articles, videos, stories (similar to stories on Instagram and Facebook). We will briefly tell you what the essence of each type of post is.

Recording

The simplest option for publishing on VKontakte. Usually, it is text with a photo, video or GIF image. Although you can publish text without a picture, almost no one uses this option. Such posts are less noticeable in the news feed - they merge with other publications. You can add one or more photos to a post or even use pictures with text on them.



Posters

Short publications (up to 150 characters) on mom database a bright background visually highlight the content in the feed. You can choose standard backgrounds: gradient fill, with smileys, pictures. Or you can upload your own background and make a unique poster.



Polls

Multiple-choice questions are often used in communities to engage subscribers. VKontakte functionality allows you to highlight a poll in the feed with color or use an image. You can ask anything: vote for a work, choose the topic of the next post, etc.