The Importance of Marketing Management

[Jahangir487]

Many industries are currently undergoing drastic changes that are forcing managers to streamline, reduce staff, and ensure the organization is as lean as possible. Why should marketing management remain a priority as the economy heads toward a possible recession?

As the Harvard Business Review said during the previous recession:

“In a recession, it’s more important than ever to remember that loyal customers are the primary sustainable source of cash flow and organic growth. Marketing isn’t optional. It’s a “necessary cost,” essential to generating revenue from these and other key customers.”

Thanks to good marketing management, the rest of the company benefits from:

Consistent revenue: Marketing generates revenue that helps fund the rest rcs data portugal of the business. It's a fuel or accelerator for the rest of the machine.
A better reputation: Marketing often oversees public relations and has the most influence and control over your brand's reputation. This is increasingly important, especially in saturated markets.
Better product understanding: By collaborating with the product team and using marketing research and analysis, product development becomes more informed.
More targeted sales messages: Because marketers spend a lot of time learning about your target customers and developing their positioning, they can help sales teams with messages and presentations for stronger closings.