How to Build a Marketing Team That's Coherent with Your Organization

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Your marketing team's activities may need to change rapidly from month to month. For example, they may spend one month conducting interviews, research, and analysis to evolve a message, then need to focus on publishing written and visual content daily to launch that message. They may also need to quickly pivot between marketing channels, requiring adjustments in both strategy and media.

For example, at monday.com, the marketing team rcs data russia targets individuals, even when pitching to large organizations. Campaigns are aimed at an individual within a company, to provide a solution to the problems they face. To reach these individuals, we might start with Facebook, then Google, then YouTube, or we might use all three at the same time. But the goal remains the same.

The best marketing team is the most agile
The most important criterion for a marketing team is its agility.

But what is an agile marketing team?

Agile marketing is an approach or framework for managing marketing projects that draws inspiration from agile project management in software development. An agile marketing team is intentionally and strategically structured to follow this approach.