When you start a business or want to grow it, one of the things that can be hardest to do is acquire customers, especially if your marketing budget is small. But don't be discouraged because there are many ways you can build your potential customer base.
Keep in mind that having a great product or service does not guarantee that potential customers will magically come to you, but you must also know that you are the one who must take action to find potential customers.
What's more, acquiring new customers should be an ongoing focus for businesses, so the digital strategy you use should be well-founded .
So what are the recommended strategies to get your potential clients?
We tell you below
Develop a plan for customer acquisition
The secret to creating a successful customer acquisition plan is knowing who your ideal customer is and knowing your target market well .
Similarly, it is important to determine the purchasing cycle. In other words, is purchasing your product or service a decision that can be made quickly? Or are you selling something that has a long purchasing cycle that may involve the purchasing decision of several people?
Also think about the path that potential buyers might take to acquire your products or services, that is, how the sales funnel works . Likewise, think about the channels where your buyer personas can be . Are they active on social media? If so, which ones?
Next, write down all of your information, look for patterns, and then to acquire customers, place your brand and all of the relevant information regarding your products and services in a place where potential customers within your target market can easily find you and make it easy for them to buy from you.
Team celebrating digital strategy for customer acquisition
Activate a referral system
Referrals are a very successful way to get new clients, but if you wait for people to refer you through word of mouth you may be waiting a long time.
It's best to implement a system to ask your satisfied customers for active referrals. For example, you can reward customers who recommend your products or services with a discount on their next purchase or even implement affiliate marketing , which allows other people to refer your products or services for a commission.
In the same way, you can ask happy customers for testimonials. It doesn't cost you anything but you can gain a lot. Don't forget to show off these testimonials on all your digital presence channels .
Networking
It's always a good idea to participate in events that are relevant to your industry and your ideal audience. This is a great way to generate good old-fashioned word of mouth. This way, you'll build strong relationships that will help you attract potential clients who can quickly become customers.
Another great way to network without having to be physically present is through argentina mobile phone numbers database professional social networks like LinkedIn. There you will find many professionals with whom you can partner to reach a common target audience.
By offering incentives you are giving people who are not sure about trying your products or services the opportunity to do so. This way, once they try it and like it, they can become regular customers. It is always very important to remember that you have to carry out proper follow-up so as not to lose customers.
Keep in mind that retaining and building loyalty among customers who have already bought from you is much easier and cheaper than always attracting new customers.
Get in touch with past clients
Going back to the previous strategy, we would like to stress the importance of following up with old customers. You have a great opportunity to do business again with old customers who have not purchased your products or services in a long time.
The best idea is to re-contact these old customers with an email marketing campaign with special discounts or offers that make them feel exclusive.
Research your competition and find out who their customers are
It is always good to research your competition in the industry to get ideas and validate them. In the same way, you can identify weak points in your competition with which you can make new decisions for your marketing strategy.
You can also research your competitors' clients because yours are likely to be very similar.
Boost your social networks
While you may have a presence on social media, it doesn't mean you have a strong and powerful presence. Remember that it's not just about creating sales content, it's about creating a community through content marketing that is useful to your potential customers.
Once they gain confidence in your brand and become loyal, you will see how they will gravitate toward your products or services.
It is also very important that you respond to all messages and comments without fail. Keep in mind that every message you don't respond to is a lost sales opportunity and you will also look bad in front of them because they will think that you have a terrible customer service. If your time is limited, you can consider the idea of using the help of a community manager.
Community managers celebrating new clients
Use influencer marketing
Making a partnership with influencers who share your buyer personas is a great opportunity to attract new potential customers. The key is to contact the right influencers for your brand.
Remember that there are useful platforms to analyze the metrics of the influencers you want to contact so that your campaign is as successful as possible.