At first they were looking for recommendations and information about products or services, the next natural step is to make purchases directly from the platform, which opens up a large number of opportunities for companies.
In fact, social networks such as Facebook and Instagram have already added options to sell directly from the platform and are even able to carry out the transaction for greater security.
Selling through social networks is known as “Social Selling” and is one of the strongest trends of recent years.
At least 74% of social media users have searched for information and recommendations on products or services and at least 43% would be more willing to buy after learning about a product on social media. Currently, “Social Selling” has an estimated return on investment of 5 dollars for every dollar invested.
However, approximately 75% of companies do not have a strategy to take advantage of these opportunities. Part of the problem is not knowing where to start selling on social media.
First of all, it is necessary that before you start selling the brand you have a solid digital marketing strategy .
Reputation and brand recognition are key to attracting consumers and giving them confidence. Likewise, with the strategy you will be able to get to know your audience better and reach them where they are in order to sell your products.
Below, we will explain the factors that must be taken into account when selling through social networks and how to do it efficiently.
Good results from the sales team
Linking digital marketing strategy with sales strategy
Although digital marketing and social media sales are different from each other, they are closely linked.
As we mentioned earlier, before even thinking about starting sales, you must establish your brand's reputation and increase its awareness.
As a relationship between users and the brand is created, there will be more possibilities of closing the sale. If you choose to contact prospects through the sales team, it is even more important for the brand to have a good digital presence , especially on social networks.
Create engaging content
For most users, content that is too sales-focused is not very interesting and can even cause them to block your profile so they don't see your messages anymore. On the other hand, content that feels authentic and sincere receives more interactions.
One recommendation is to share content that talks about your brand and its benefits, preferably in a friendly tone.
In real life, when you meet someone, you wouldn't start selling to them without first introducing yourself and making yourself known, the same thing happens in the virtual space.
Another technique that can help you is storytelling, which means telling the story of your brand in an interesting way to connect with potential customers on an emotional level. That's why the link between marketing and sales is necessary to ensure that the content is oriented in the right direction.
Connect with influencers and user-generated content
Influencers are social media users with a large follower base who can help you build partnerships.
Although their effectiveness in terms of sales is still to be proven, the effect they have when promoting content is undeniable.
Plus, you can leverage them to create a community around your brand.
A complementary strategy is to use user-generated content such as reviews, photos, and videos featuring your brand's products as promotions. This type of content has high credibility among potential customers.
Sharing user content also creates a stronger bond with them as they will feel listened to and valued.
All of these strategies will help you build your brand's reputation and find your target audience on social media, which will allow you to start selling directly on networks like Facebook, Instagram or Pinterest.
Good results from the sales team
How to choose the right platform
Nowadays, there is a wide range of social networks where you can sell products. Choosing the one that best suits your company's needs can be complicated. In principle, you can start with the network where you have the greatest presence and connection with potential customers.
It is recommended that you initially only apply the sales strategy on those platforms where you have active profiles. Then, if you wish, you can expand to new platforms if you consider it necessary.
Other factors such as product type, brand, and target audience can help you choose the right platform. For example, Instagram works best for teenagers while Pinterest is ideal for professional women.
However, Facebook offers one of the most comprehensive sales platforms among all social list of argentina cell phone numbers networks. From the company's page itself, you can link to your website so that any sale is also reflected in the inventory and avoid discrepancies.
It also offers you the possibility of uploading the complete product catalogue and even offers its secure payment platform to carry out transactions. Facebook also works well for various demographic categories such as millennials and people over 55 years old.
It is ideal to know about the advantages and disadvantages of Instagram , Facebook, Pinterest and in general to obtain as much information as possible about the social networks that are going to be used.
Some of the industries that benefit the most from Facebook sales are: textiles, consumer goods, gifts, furniture, beauty products and fitness products. Some of these also work on Instagram, although the type of content for this network must be 100% visual.
The Instagram platform allows you to create sales posts integrated with Facebook. The choice between one network or another will depend on your audience and their preferences.
While Pinterest is perfect for brands selling home products or clothing from local designers, the platform also allows for direct sales from posts.
With a sales strategy aligned with digital marketing, you can increase profits and reach more and more people interested in your brand.