than what customers expect and even think about producing vertical content, which values viewing on smartphones even more, like TikTokers. This also helps in expanding the brand's presence and engagement .
Another important piece of information provided by the poland mobile database magazine is that the audience of entrepreneurs in the field is increasingly younger, with around 27% being under 35 years old.
Having this information, in addition to dispelling assumptions and unfounded opinions that those who work in the sector are older people, is useful in building rural marketing strategies that take this age group into account.
It is also important to offer more
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