You need to reach your audience

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But it’s not enough to just send out random emails and hope for the best. If done correctly, it can deliver strong ROI and help businesses build lasting relationships. A well thought out strategy is key. Why Email Marketing Still Works In a world where marketers keep up with the latest trends , artificial intelligence, influencer marketing, email marketing remains a reliable and powerful tool.
Excellent opportunity to build relationships
Why? For one, it delivers an incredible return on investment. According a complete list of unit phone numbers to the Direct Selling Association, for every dollar spent on email marketing, businesses earn an average of $1. No other channel can achieve this level of cost-effectiveness.
Best results for email
Email also allows you to reach your audience directly. Unlike social media, where algorithms determine what content your followers see, emails are sent directly to the inboxes of people who have already expressed an interest in hearing from you.