7 Tips for Creating the Perfect Mother’s Day Newsletter

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Born in 1870 as Mother's Day for Peace as a time of reflection against war, Mother's Day was revived in 1908 and made official by President Wilson in 1914, the year Congress decided to celebrate it every second Sunday in May. In France, it takes place on the last Sunday of May.



This occasion has always been a great time to announce gift items and ideas , and given the growing role of the web in guiding consumer choices, a newsletter specifically designed for Mother's Day can translate into very brilliant results for your business.



Table of Contents
Tip 1: Determine the purpose of the newsletter
Tip 2: Know when to send the Mother’s Day newsletter
Tip 3: Take advantage of contact profiling
Tip 4: Design a captivating object
Tip 5: Use a custom graphic template
Tip 6: Emphasize the call to action
Tip 7: Use a good tool
Tip 1: Determine the purpose of the newsletter
Before you think about how to arrange text and images to create a captivating message that will pique the reader's interest, it's important to clarify the purpose of your newsletter.



For businesses such as clothing, food, beauty and jewelry stores, the Mother's Day newsletter is the perfect way to share tips and ideas for buying a gift that's right for the occasion .

A similar argument applies to any e-store that offers items tailored to the occasion, from books to flowers: offering a gift idea that's tailored to Mother's Day and can be purchased with a single click, delivered directly to potential customers' mailboxes, is the best way to ensure a sales spike .



Other business activities can also benefit from this holiday.

For example, a restaurant can take the opportunity to offer special menus in the Mother's Day newsletter to celebrate the day of lunch, a hotel or wellness center can offer to offer a day dedicated to relaxation in an exclusive place, while a tour operator can promote ready-made trips to celebrate a weekend in a city of art.



Tip 2: Know when to send the Mother’s Day newsletter
Newsletters sent on the occasion of an evening to offer the purchase of gift items cambodia telegram phone number list but also the reservation of a table or a trip, must reach the recipients well in advance.



In the case of online stores, it is important to take into account the shipping times of the goods. The ideal time is therefore one to two weeks before Mother's Day : this time is usually enough to ensure that the order arrives at its destination at the right time, without canceling the effect of the message by anticipating its shipment too much.

Physical stores, for their part, can focus on last-minute purchases, by dedicating a newsletter to latecomers who do not have a gift to offer a few days before the party.

Finally, when a more demanding activity is proposed, such as booking a trip, it may be wise to send the newsletter even 3 or 4 weeks in advance.



Choosing the perfect time to send a newsletter requires many factors to consider, but it can be the difference between a profitable email marketing campaign and an unprofitable one.

best time newsletter



Tip 3: Take advantage of contact profiling
The list of contacts registered for the newsletter service represents a resource of considerable value, especially when one has the foresight to collect not only the email address of the recipients, but also personal data useful for their profiling.

For example, if the form (online or paper) for registering for the mailing list also contains a request to indicate your gender and whether or not you are a parent, it will automatically be possible to select only mothers present in the lists (people of female gender and with children) and send them targeted newsletters for Mother's Day, even containing a simple wish or perhaps a special discount code.



ActiveTrail offers all the tools needed for list segmentation activities : each new mailing list can be customized during the creation phase by adding additional fields at will in addition to the email address; at any time, it is possible to filter contacts meeting certain requirements to generate new lists to which targeted newsletters can be sent. Your campaigns will then be impactful for sure.



Tip 4: Design a captivating object
The subject is always of fundamental importance, because it is from the title of the message that many users will decide to view and delete it.

A carefully chosen subject line determines a higher opening rate and increases the chances of obtaining the desired sales, reservations or contact requests.



A good title is:

Short
direct
Interesting
true


In particular, the last point refers to the importance of always indicating titles relating to the content of the newsletter , avoiding tricks aimed at misleading the user, such as the announcement of non-existent offers.



Here are some examples of effective formulas for e-commerce:

“What are you going to give mom? 5 low-cost ideas!”
“For Mother’s Day, we’ve outdone ourselves: discover our offers!”


Another effective technique is to create a sense of urgency in the reader, emphasizing the imminent date or limited offer:

“Mother’s Day is in a few days! Is your gift ready?”


Tip 5: Use a custom graphic template
The eye wants its part and to intrigue those who choose to open the message, there is nothing better than a pleasant and captivating graphic design , which could perhaps push the reader to forward the newsletter to third parties.

On the occasion of Mother's Day, you can choose to always use the same basic template, but also to adopt a different template, in order to differentiate the newsletter from the others.

When it comes to using images, the advice is to always look for the right balance between text and graphics and remember that .jpg and .png files, especially if they are large, should not be embedded (or inserted directly) in the body of the Mother's Day mailing. On the contrary, it is better to add the images by specifying only the absolute URL and taking care to host the files through dedicated services or your website domain.

Indeed, limiting the weight of messages is useful both to respect the needs of readers who consult emails received via smartphones and tablets, by reducing the consumption of data traffic, and to speed up the sending of