Inspecting the work is key. So those are the four components that I think make Content Marketing scalable. Peçanha: Yeah. Someone said it’s like: trust but verify. Byron: Yeah Peçanha: Something like that. Byron: Yeah, yeah. Peçanha: I forgot to say that. Byron: The trust is throwing the lure out you know but you gotta reel it in every once in a while and see if you’ve caught anything. Then, if you think, you’ve got to recognize it. I love the quote from Leonardo daVinci which is, “simplicity is the ultimate sophistication.
Creative people is really important because they need that sophistication with their singapore telegram database work and what they’re doing. But you need to make it simple. That’s the key, to life in general, maybe. Peçanha: Yeah and I think there’s a challenge in balancing the need, for example, documentation, some process and this freedom. Byron: Yes. Peçanha: And as a content manager or a Marketing leader, you have to find that balance. Say, ‘hey you have freedom, but within these boundaries.
’ Byron: Yeah. Peçanha: So, then it’s a challenge to do so but yeah, you cannot go all creativity, all fun and games. But you cannot go ‘all processes and zero creativity,’ right? Byron: Exactly. Exactly. Peçanha: Okay so another hack/secret, and another one with a fun name. You’re good with the names, man. It’s: feedback makes the merry-go-round. Byron: Yes, you know, we tend to think of feedback as criticism, negativeness. We all tend to go through our lives and want to avoid confrontation, the negative part of the world.