What to Do If Your Email Campaign Was a Disaster?

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Designing an effective and successful email campaign is the goal of every marketer who wants to increase their conversions , but it is not always possible to achieve this goal. Here are some tips to fix an email campaign that was a disaster.

You've unleashed your best ideas, sacrificed time and effort, used your most trusted resources, and here are the results of your email campaign: opens at historically low levels, click-through rates below your standards, and interactions far below your expectations... Despite the premises, your campaign turns out to be a failure across the board.

Who has never experienced such a situation in their business? Even if it may seem canada telegram data like it at the time, the failure of your email campaign is not the end of your business and your credibility. Fortunately, there are strategies you can adopt to remedy your mistakes and some best practices to put in place to avoid future disappointments.

Table of Contents
The Main Causes of a Disastrous Mailing Campaign
Measure your metrics
Analyze the model
Delivery times
Review deliverability
3 Strategies to Fix a Disastrous Email Campaign
Send a correction email
Send your apologies to the recipients who received the email in error
Replace defective items and send a follow-up email
To conclude
The Main Causes of a Disastrous Mailing Campaign
Before you can understand the best strategy to fix your failures, you need to identify the causes of the failure. Identifying the mistake is the first step to avoid making a mistake, even in the future.

Measure your metrics
First, focus on metrics to determine where in the funnel the error is hiding.



Measure your campaign KPIs and compare your results to previous ones to determine the extent of the failure – whether your campaign was a disaster on all fronts or if there were only a few weaknesses. If so, identify the most disappointing metrics to investigate the cause of the failure. For example, if your campaign generated opens in line with your usual performance, but a click-through rate and click-on-open rate that were well below expectations, the failure is likely due to poor messaging relevance and an unattractive design and CTA button.

metrics emailing

Analyze the model
Sometimes the source of a failure can be right in front of our eyes and hiding in the most visible elements, like a broken link or an image that doesn't appear.

So another important step is to try to understand if everything is working the right way in your email template:

Make sure the email is compatible with all devices and displays correctly on mobile
check that the subject is effective, consistent with the message and does not contain unwanted words
make sure your CTA is good and hence displayed correctly on any inbox
Check that the images, videos and GIFs are not too heavy and can be viewed


How to send optimized and effective email marketing campaigns: discover all our tips!

Delivery times
A campaign can also fail due to poor delivery time.

Your message may also be relevant to the recipient and its template flawless, but if you send it on the wrong day and time, when your recipients are not particularly receptive, your email may be read in a hurry or, even worse, get lost in the inbox among the dozens of incoming emails.



Do some testing and try to understand what the most effective sending times are for your target and for the type of email you plan to send.

Email reception is different depending on your target and your prospects and it is only after several tests or surveys that you will find the best slots.

Review deliverability
You may have followed all the best practices for subject lines, CTAs, and email layout and scheduled your sends at the right time , but if your campaign isn't reaching recipients' inboxes, it's a sure-fire failure.

In fact, many emails are considered spam, which results in a real flop for your mailing campaign.



To understand if the error is due to a deliverability issue, analyze:

the deliverability rate
the bounce rate
the spam score


Once you've determined that your failure is due to poor deliverability, try to determine which of these factors negatively impacted your email deliverability:

the unrecognizability of the sender
the presence of unwanted words
the lack of an authentication system