Sending Bulk SMS: How to Use Dedicated Professional Software?

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At first, sending bulk SMS messages can be scary for small businesses. Many questions may cross your mind at that moment: how to set up an SMS campaign for a very large target? Is it complicated? Is it long? Is it expensive?

If today some companies are afraid to start sending mass SMS , it is because they are afraid of not being able to do it, or because they are afraid that it will be costly.

Rest assured, setting up a mass SMS campaign is no more complicated than setting up an email campaign; to create quality campaigns with ease, opt for SMS sending software . There are many emailing solutions that offer mass SMS distribution at a lower cost.

Without a doubt, SMS marketing is the channel you should bet on in the future canada telegram phone number list You only have to look at the number of people who own a smartphone…

Not only will this channel allow you to quickly boost your sales – particularly during sales or flash sales – but it will also strengthen ties with your customers.

And for good reason, the reading rate of a marketing SMS is 90% for a very fast reading time (3 seconds). Which makes SMS a formidable adversary of emailing, but not only that... Emailing and SMS are complementary and together they allow you to carry out an effective communication strategy.

Please note that, just like emailing, to succeed in your SMS campaigns and ensure an optimal deliverability rate, you must respect the rules regarding commercial prospecting.

Do you want to start sending SMS messages to reach a wider audience ? ActiveTrail gives you all its advice to use your bulk SMS solution for effective SMS campaigns. Follow the guide!



Table of Contents
What is bulk SMS sending?
How to use your bulk SMS sending software?
Integrate SMS into your Marketing Automation campaigns
Bulk SMS sending software: focus on personalization
Follow the rules for commercial prospecting by SMS
Track your performance in real time
Communicate about your free content via your SMS
Choosing the right time to send your mass SMS messages
So, ready to get started?
What is bulk SMS sending?
Fast and efficient, sending mass SMS is a very widespread marketing practice aimed at sending grouped messages to the smartphones of a large number of recipients .

To send bulk SMS easily and reduce costs, businesses use SMS sending software .

From a single platform, create your messages, segment, define your mailing list, send your SMS, then analyze the results of your campaigns. By combining SMS and emailing, you are able to set up a real marketing automation strategy .

There are several types of SMS: promotional SMS, relational SMS, transactional SMS.

Only promotional and relational SMS messages are concerned by sending bulk SMS messages. Indeed, in the context of transactional SMS, the message is sent to one customer at a time, after they have placed an order on your site; this type of SMS cannot therefore be the subject of sending a bulk SMS message.

How to use your bulk SMS sending software?
Integrate SMS into your Marketing Automation campaigns
How to send bulk SMS? Sending bulk SMS helps you boost your sales , develop your relationship marketing , build customer loyalty, or even reactivate old customers .

But to increase the effectiveness of SMS, keep in mind that this channel should not be isolated. On the contrary, make sure to integrate it into each of your marketing campaigns. Email and SMS are complementary channels ; combining them allows you to increase the effectiveness of your communication campaigns and achieve a high return on investment.

Of course, automation will play a crucial role. With ActiveTrail, you have the opportunity to use each channel to its full potential.

Let's say you send an email newsletter to your entire contact list to announce an event. Then, you create an automated scenario based on a click on one of the links. This scenario allows you to automatically send an SMS reminder only to people who clicked on the said link.

Result: you reduce your costs, and by creating a more personalized marketing scenario , you increase the impact of your campaign .

Integrate SMS into your Marketing Automation campaigns
Bulk SMS sending software: focus on personalization
Your customers' birthday is an event for which it is important to communicate. In addition to the traditional email sent for the occasion, it may be interesting to innovate and prefer SMS this year. By personalizing it, there is no doubt that they will appreciate this attention!

Personalization is very important, especially in this specific case. Why? Because you can really make a difference; it's your customer's birthday, so you have to pamper them! With this personalization, you show them that you know them inside out, which allows you to offer them a tailor-made offer, promotions on their favorite products, etc.

Has your customer just placed an order on your online store? In order to boost your customer relationship , you can send an order notification by SMS. This can also be an opportunity for you to ask your customers for their opinions, measure their satisfaction and analyze the impact of your actions.

Focus on personalization
Follow the rules for commercial prospecting by SMS
You may not send SMS to people who have not explicitly given their consent when providing their telephone number to receive commercial offers from you.

This is called opt-in, opt-in forms are used to collect information about your prospects in a legal manner. Here are some basic principles that are part of common sense:

It is forbidden to impose consent on your prospects by offering pre-checked boxes in your forms;
It is strictly forbidden to offer discount vouchers, to authorize participation in a game or a lottery with the aim of obtaining consent from your prospects;
A prospect accepting general conditions of sale when making a purchase does not in any way mean that he gives his consent to receive commercial offers by SMS.
Also, each SMS must clearly specify who the sender is; you must therefore clearly mention your identity.

Finally, you must provide a simple way to opt out of receiving new messages. The word STOP SMS must appear.

Follow the rules for commercial prospecting by SMS

Track your performance in real time
With your bulk SMS sending software, you can also track the performance of your bulk SMS campaigns in real time and determine whether it was a success.

Was your SMS campaign successful? How many people opened your SMS? Who clicked on the Call-To-Action? How many recipients placed an order following the sending of your SMS campaign?

Communicate about your free content via your SMS
It is very easy to send a mass SMS to your entire database as part of a commercial operation, on an ad hoc basis (flash promo for example).

Even if this works perfectly, there are even more effective techniques to extend the customer experience on mobile and optimize the relationship of trust between you and your customer: simply bring maximum added value to your reader through free and quality content .

You must understand that free content is a formidable sales weapon for your company. It allows you to position yourself as an expert in your field, and thus, considerably increase your chances of conversion.

You simply need to redirect your customer to a blog post or web page that might interest them, based on their purchase history and interests. This content must be interactive and provide access to images, videos, guides, e-books.

And guess what, bulk SMS messaging fits perfectly with this practice! You can solve small problems and recurring essential questions/issues to be one step ahead of potential questions from your prospects and customers.

Let's take the example of an online pet store. It might be relevant to offer its visitors blog articles titled: "5 ways to train your dog effectively" or "10 eating habits your pet should have to be healthy".

Sharing your best articles and tips will allow you to create an emotion in your reader. Indeed, what could he say to himself? "This company is very involved in what it does, they are necessarily passionate and professionals in their field". He will associate you with a quality company, which is attentive to the needs of its customers, and which is competent in its field.

In practice, it will be enough to occasionally send a mass SMS to all your customers, redirecting them to a blog article that generates traffic, which will redirect them to an attractive offer.

You could also schedule an SMS to be sent after a purchase or visit to a specific product page. This message would link to a user guide or an article on the benefits of this product/service.