Black Friday and Emailing: Tips to Be Prepared

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The Black Friday period, an event that comes to us from the US, is the ideal time to offer discounts to your customers in order to boost sales for an e-commerce site.

According to Cartes-bancaires.com in 2022, the number of CB transactions carried out by bank card amounted to €685 billion.

This year, Black Friday will take place on Friday, November 24, 2023 (followed by Cyber ​​Monday on Monday, November 27), and to prepare yourself as best as possible, here are 3 emailing techniques to sell more and take advantage of this event that has now become unmissable .

1 – Stand out
You won't be the only ones wanting to take advantage of Black Friday to boost your sales. During this exceptional weekend, the number of emails sent by e-retailers will explode. You will therefore have to play the originality card france telegram phone number list with content and an offer that hits the mark...

For this, the subject will be your first ally. We therefore avoid "Black Friday Special" or "Black Friday Promo" so as not to be drowned among all the other emails... We instead make sure to personalize our subject (name + first name of the recipients) and to offer an incentive (motivation). To attract the eye, we do not hesitate to use the little emoji that goes we Also remember to take care of your pre-header by emphasizing the notion of urgency. Be precise, concise and highlight the benefit provided. E-retailers, bet on free delivery on this very special day. Indeed, in 2022, 76% of French people preferred home delivery for their Black Friday purchases.

Since Black Friday is limited in time, it is the perfect time to emphasize the urgency of the situation and the ephemeral nature of your offer. In English, we talk about FOMO ( Fear of Missing Out ): an acronym that refers to the fear of missing important information or missing out on a good deal. This is supposed to last one day and of course you have to take advantage of the situation to alarm your contacts.

2 – Be on theme
Exceptional situation, exceptional emailing! Be in tune and use a special Black Friday template. This event would like the dominant colors to be white and black, as you might expect. And why not a little gold?

Black Friday Tradesy

Black Friday Boulanger

Or, if you like originality and your brand can afford it, you can use another color for a quirky look.

Black Friday Too Faced

As we have seen before, make the most of this famous FOMO! It must be emphasized that it only lasts a short time and graphically it must also stand out.

The Diamond Store Black Friday

Asos Black Friday

The words must obviously intensify this sense of urgency: “Only 2 hours left” or “Promotion about to expire” or even “Soon to be out of stock”.

3 – Prepare, anticipate, revise
Take advantage of Black Friday to announce it in advance. For example, you can send a countdown email campaign several days before, to prepare the ground.

eram black friday

Another idea: send a preview email to your best customers, giving them early access to your “Black Friday” specials.

Revolve Black Friday

These types of email campaigns will allow you to “tease”, that is to say a message that will take on a mysterious form to arouse the reader’s curiosity. Then, send your “Black Friday” email on D-Day, then one on the last day to emphasize the urgency and the imminent expiration of your offers. Don’t be afraid to create aggressive content.

You can also take advantage of Black Friday to get recommendations from your customers like below: