After all the sweat, blood, and tears you've put into crafting that all-important email for your subscribers, it's finally time to hit the send button. But after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror?
Bounced emails are nothing new in email marketing . Whether your subscribers no longer have access to their emails or your email server is under construction, it happens.
The higher your email bounce rate is, the more likely it is to hurt your email deliverability . According to one study, the email bounce rate is around 2%. This means that for every 100 emails you send, it’s normal to see two emails bounced back. Meanwhile, if you see your email bounce rate exceeding 5%, it’s time to bring that number down to a more reasonable range by taking some steps.
Luckily, reducing your email bounce rate doesn’t have to belarus telegram data be a headache. Let’s dive deeper into what email bounce rate is all about, including some important ways to ensure your emails are safely delivered to your subscribers’ inboxes.
What is bounce rate in email marketing?
Your email bounce rate is the percentage of emails you sent that failed to reach the recipient's inbox, or even the spam folder. Instead, they were returned to you as undeliverable.
Now, it could be a “soft” bounce, meaning the email could not be delivered for temporary reasons, such as an inbox that was too full or a message that was too large. Or it could be a “hard” bounce, meaning the email domain no longer exists, the account has been closed, or the address contains a typo, and the message can never be delivered. A hard bounce is a permanent deliverability problem.
Each bounced email has an effect on your bounce rate, as the rate is based on a percentage. So, if you send 1000 emails and 100 are undeliverable, you will have a bounce rate of 10%.
Hard bounce vs soft bounce
As we mentioned before, there are two types of email bounce rates: hard bounces and soft bounces . Hard bounces occur when you send an email to an invalid or inactive email address. Soft bounces occur when you send an email to a valid email address, but your email is bounced due to a temporary issue (such as a full inbox).
In most cases, a hard bounce will render the email permanently undeliverable, while a soft bounce may only be temporary. If you experience a lot of hard bounces, it's likely that your mailing list contains incorrect or outdated information.
On the other hand, many soft bounces could indicate that a spam filter is blocking your emails or that the recipient's mailbox is full.
Either way, it's important to keep an eye on bounced emails. Both hard and soft bounces negatively impact your email deliverability. But hard bounces do so more quickly, as they're permanent misses. That said, you should take steps to reduce both types of bounces.