Once your website is clean and fully optimized, you'll have a platform ready to capture potential customers as soon as you start attracting real traffic.
But that part isn't always easy unless you have a lot of money to spend on paid advertising, which isn't always the most effective way to attract highly engaged leads.
It is much better to invest in a solid content marketing strategy .
In case you don't know, content marketing strategies use the creation and sharing of content (i.e. articles and blogs) to provide your target audience with useful information that they can apply to their lives and that also leads them to your website.
From there, it's easy for readers to jump to your homepage or a landing page from a link that's relevant to their search and the reason they read the content in the first place.
We don't want to break the fourth wall too much, but this article is an example of belarus telegram phone numbers a broader content marketing strategy. We're offering really useful and reliable content about lead generation, which attracts people like you, who are probably also interested in our email marketing tools because of this topic.
From there, we can guide the reader to our services via links like the one above, and voila. We have a contact.
The important thing to remember is that you wouldn't have gotten this far if the information wasn't really useful, well documented and well presented. That's the key: offering real informational value. To do this, it may be worthwhile to seek the help of a content marketing agency.
Create and offer good lead magnets
Continuing with the theme of the previous strategy of offering valuable content to your potential clients, another more direct strategy is the exchange of information.
While online content such as articles and blogs attract readers and support your search engine presence through a good link building strategy , lead magnets offer your target audience a free digital product in exchange for an email.
The “digital product” can be anything, but often takes the form of an eBook, online course, or research report relevant to your industry or niche.
As with the content strategy approach , the product has to have worthwhile value, enough to justify sharing information.
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In the image above, an eBook on the topic of “a checklist of important things to have for productive meetings” is offered right next to a contact form.
If a person is sufficiently interested in the topic, offering to send an email and join a newsletter (becoming a potential customer) is a small price to pay for the useful information it contains. That's why it's also important to have acquisition funnels designed to filter out those who are interested in the material and therefore more likely to become potential customers.
Think about the knowledge or tools you have in your industry and whether they could be turned into a digital product that can generate quality leads on your behalf.
Offer a free trial of your products/services
It's one of the simplest and most effective lead generation strategies out there, which is surprising when you consider how many companies still neglect it.
If you’re a SaaS company, it’s a no-brainer. And even for other product- and service-based businesses with low acquisition costs, it’s still worth it if you truly believe in the effectiveness of your offering.
If you’ve watched a Disney movie in the comfort of your home lately, you’ve probably been a potential customer, maybe even a converted lead, for Disney+.
lead generation example
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When the now-popular streaming service Disney+ launched, a seven-day free trial was offered. This led to many households signing up, and it’s easy to imagine that a large number of them ended up paying for a subscription.
Even if they intended to unsubscribe before the billing period, a lead is a lead. That gives you valuable information that a silent group of people were actually interested in your service, but couldn’t justify the expense. These are people worth targeting with price-based promotions.