Prepare your E-commerce site for Christmas!

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Do you know the story that Coca Cola stole Christmas?
Legend has it that Coca Cola painted Santa Claus red and white to match the colors of the logo of the famous soft drink. All of this, of course, with the aim of increasing sales. This is how the Santa Claus we know and love so much was born. The reality is probably a coincidence that took place in the thirties, when Coca Cola was looking for a new character to represent winter and… that's when old sketches of Santa Claus dressed in red and white appeared. Since then, Santa Claus has been advertising Coca Cola, or maybe Coca Cola has been advertising Santa Claus, depending on your point of view.

Prepare your E-commerce site for Christmas!

In any case, Christmas sells. And for almost 100 years now, large companies have understood this and have used the Christmas holidays to boost their advertising campaigns, or to develop sales of their products... Christmas has inevitably become THE big shopping period. And with Christmas we also have Thanksgiving, Black Friday or Cyber ​​Monday which are annual events that allow companies to prosper almost every other month and see consumption and retail trade reach record figures!

Here are some Google statistics on shopping behavior during the 2012 shopping season:

christmas statistics 2022



In terms of consumption habits and purchasing behavior, Google shows us that by the end of 2022, of the total percentage of purchases made, 80% of consumers are cyber buyers who have carried out online research before purchasing and 20% have made impulsive purchases.

What about you? Do you have an online store? Fantastic! In order to stay in the race and make the most of this year’s shopping season, and the years to come, here is a list of tips that might be useful to you:

How do you make sure your site is ready for the big festivities and shopping rush?

Table of Contents
Adapt your site to mobile
Embed Product and Buying Guide Videos
The importance of customer reviews
Every day is an occasion to celebrate
Marketing et Re-marketing
Retaining new customers
Adapt your site to mobile
Today, mobile shopping accounts for 59% of French shoppers. Where once consumers would look at products on their phones to make the actual transaction on a computer or in the physical store, the game has now changed. Now, they complete the entire process from browsing to purchasing directly from their mobile. It is also useful to know that the average consumer is spending less and less time browsing online stores, favoring purchases after only a few minutes of browsing. The age of aimlessly browsing for hours in online stores is soon coming to an end, making way for shopping in minutes via mobile.

To ensure a smooth and efficient shopping experience for customers, it is essential to create a responsive e-commerce website for the Christmas holidays. Making your site mobile responsive increases conversions and reduces frustrations related to difficult navigation. In addition, a mobile responsive site improves the visibility of your business because search engines like Google favor functional mobile sites in their search results.
Make sure that the quality of your product visibility and the user experience (UX) of your online store do not suffer because the user is visiting you on their mobile rather than their computer. Important elements that should be considered when testing the user experience include the good visibility of the site, the placement and orientation of images, the importance of the call to action (such as the purchase buttons), the purchase process and the thank you page after each purchase.

Ultimately, investing in mobile responsiveness for the Christmas holidays germany telegram phone number list smart strategy to maximize your reach and sales during this crucial time of year.

Mobile screenshot of Shari's Berries online store:

Chocolate shop

Embed Product and Buying Guide Videos
Using product videos on an e-commerce website can significantly increase the effectiveness of your sales campaigns. Customers can see products in action, better understand their features and benefits, and feel more connected to your offering by watching videos. By demonstrating how a product works or how it can be used in everyday life, you help potential buyers make more informed purchasing decisions. Videos can also captivate visitors’ attention and lead them to spend more time on your website, increasing the chances of conversion. Note that well-crafted product videos can increase consumer trust, reduce returns, and increase overall consumer satisfaction.

But be careful, product videos are just an appetizer. The consumer also wants to know how to use your product, how it works and especially what it looks like once it's out of its packaging. This is what has earned a big buzz and huge success to the Unboxing videos posted on YouTube, explanatory videos where the product is taken out of its packaging and shown to the customer (also a way of reassuring the latter).



The importance of customer reviews
Customer reviews on an e-commerce product page play a crucial role in driving sales during the Christmas season. As consumers search for the perfect gift, customer reviews provide authentic and objective information about products, reassuring potential buyers. Positive feedback builds customer trust, encouraging them to make a purchase with peace of mind. Testimonials from people who have already purchased and enjoyed a product can be particularly persuasive, as they provide social proof of the quality of your offering. Additionally, customer reviews help answer potential questions from buyers, clarify product details, and guide choices, making the purchasing process smoother. By effectively incorporating customer reviews on your product pages for the Christmas season, you can increase the credibility of your site, boost visitor conversions, and create a positive shopping experience that translates into increased sales during this key time of year.



Every day is an occasion to celebrate
Winter, end of year, Christmas, Black Friday, Cyber ​​Monday, Pink Sunday (yes, okay, we invented that one, but admit it was an idea!), all these periods of the year have one thing in common: you can use each of them as a promotional reason or to sell off your products!

Distribute special discount coupons for “great occasions”, launch end-of-year promotions, highlight interesting offers in your store. For example, from a purchase of a certain amount a gift is offered, free shipping costs for a period, reduced shipping, buy for 200 EUR pay only 100… and the list is endless… Give your customer the feeling that this season is the biggest of the year, that it will not end soon – at least until they have completely satisfied their thirst for purchases!



Marketing et Re-marketing
During this period of ultra shopping, we are invaded from all sides by advertisements. When we check our emails, we receive promotional campaigns. When we go to our Facebook page: the ads appear one after the other on the sides of the page, in our feed, ... not to mention all the other websites. Suffice to say that we are literally bombarded with pop-ups telling us what to buy! But let's admit it, it works pretty well! So once your e-shop is up and running, your products are set up explicitly, a responsive and ultra-reactive site and tailor-made promotions: what you have left is to offer all of this to your customers (ultimate goal ...)!

Design a special newsletter in honor of the holidays, in which you tell your customers about your products on sale. Create marketing automation scenarios to bring your customers what they need at the right time. Integrate different channels into your scenarios such as SMS campaigns, WhatsApp marketing, push notifications if you have a mobile application or retarget your customers who are still lukewarm on social networks so that they always remember you.

You have integrated images and videos of your product and invite them to your store. Announce the sale on your social networks so that your fans are exposed to it and even think about adjusting the text for them. This way, you can be sure that all your efforts will not be in vain.

Retaining new customers
Seasonal shopping is a great way to attract new customers. Data shows that 41% of those who shop online, buy from new players – meaning it’s a great opportunity for you to reach new customers:

Once you have already attracted customers to your site and they have already expressed interest in both your store and/or your products, don’t lose them! Set up automated emails using ActiveCommerce – these will be sent to consumers who have abandoned their carts without making a purchase.
Add those who enter your store or website to your mailing list with the use of a pop-up signup form or a checkbox to be added to your mailing list at checkout.
Create a series of automated emails designed specifically for your new customers with ActiveCommerce, alerting them about special sales or related products that might interest them. Send them weeks or months after their last purchase, so they remember you.
This will not only help you generate more revenue but also turn your new buyers into repeat customers.
After all this, I hope it’s pretty clear – the holiday season is the shopping season. So don’t miss out!

For more articles, check out the ActiveTrail blog .