The question about the spam folder is the one we get asked most often.
This is a question that many people have asked themselves at some point. If you have tried to find an answer, you have probably come across impractical and unsatisfactory solutions. This is because we are faced with a mystery with no apparent solution, and today we will try to shed some light on it.
First, we need to understand how an email is sent. When an email is created, the first thing you need to do is to have the contacts you want to send the message to. It then begins a journey across the Internet, until it finally reaches the subscriber, but there is a gate with a security guard in place along the way. It is called a 'spam filter' and it ensures that only the suitable emails reach their destination.
This spam filter is used to determine whether an belgium telegram phone numbers is trustworthy or not, and, above all, whether it is allowed to enter. Hence the question: what makes an email trustworthy or not?
There are several criteria that determine whether an email is considered safe or not . For example, Yahoo and Gmail each have their own criteria, which differ as to which emails are considered trustworthy.
Please do not confuse these criteria with Gmail categories (Promotions and Social Networks), as these are Gmail's own classifications and not reliability criteria.
Please note that sending emails to a private domain can be difficult, as the private domain host will also have their own criteria. Private domains are often registered with services such as Spamhaus , to reject certain emails based on their own analysis. Spamhaus periodically publishes lists of “blacklisted ” email addresses, so that emails from these senders are automatically placed in the spam folder.
The worst case scenario would be that you end up on one of these blacklists . Fortunately, email servers usually give you a warning before permanently blacklisting you.
Now that you know what happens when you send an email marketing campaign , we can explain four of the most common reasons why an email ends up in the spam folder:
Reasons why an email ends up in the spam folder
Authorizing your subscribers to receive your emails
Your subscribers' consent to receive your emails is of considerable importance for the deliverability of your emails . In fact, since May 2018 and following the misuse of Facebook users' private data, the General Data Protection Regulation has been voted in Europe .
This regulation applies to any company that decides to use a person's data in order to contact them and sell them their services or products. Before sending your campaigns to your contacts, make sure that you comply with the GDPR and that you have their permission to contact them . If you use databases purchased on the Internet or collected illegally, you will be considered an abuser and will constantly fall into spam.