Gain positions on Google

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90% of the world's web traffic comes from search engines like Google, so it's essential for your business to rank well on these search engines in order to attract a steady stream of visitors to your website.

You need to be visible to your potential customers. This SEO strategy is even more essential if you have a limited marketing budget. You don’t have to pay for advertising (Google Ads, for example): SEO is organic.

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Keyword Research and Content Writing
The goal of an SEO strategy is therefore to improve your position in search results india telegram on relevant queries related to your business. This is why any optimization work begins with keyword research. It involves identifying the terms and expressions that your target would type on Google to find your products or services.

You then integrate them naturally into the content of your site (titles, product descriptions, blog articles, etc.). For example, if you sell artisanal products, you can optimize your pages for terms such as “local crafts in Reunion” or “handmade gifts Reunion”.

In addition to positioning your keywords well, always focus on writing quality content. If you have read our first point, you will easily understand why. But it is also important for algorithms. A search engine such as Google prioritizes websites that provide added value to Internet users. Therefore, the more qualitative your web content, the more likely you are to appear at the top of search results.

Technical optimization for a better user experience
In addition to content work, technical optimization is another pillar of natural referencing. Search engines integrate parameters such as code quality or loading speed to rank your website. All these criteria have a single goal: to guarantee Internet users an optimal user experience .

For example, it is essential that your website is responsive , meaning that it automatically adapts to all screen sizes (especially smartphones). With the increase in mobile traffic, Google has made adaptive design one of its priority evaluation criteria.

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Create a Google Business Listing
To gain visibility with a local clientele, you absolutely must create a Google business profile. This appears on Google Maps and in search results, when relevant.

This profile includes all the key information about your business: physical address, phone number, website, etc. You can also add precise descriptions of your services, as well as photos and videos. Customer reviews are also included on this profile: they play a key role in your ranking, because they demonstrate your credibility. This is a significant element of reassurance when you are trying to attract new customers.

4) Encourage customer reviews
Since the dawn of time, word of mouth has been one of the most effective ways to promote your business for free. Today, with the rise of digital, it has taken the form of online reviews : a crucial element in consumer decision-making .

A prospect will be more likely to trust the opinions of other customers than your sales pitch, as if it were a personal recommendation. Testimonials offer social validation that reassures.

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To maximize this positive effect of digital word-of-mouth , you must actively encourage your customers to leave reviews. This can be on Google, Facebook or specialized platforms like TripAdvisor, depending on your field of activity.

How to collect and use customer reviews?
Simply send a follow-up email after each purchase, which includes a direct link to the review page. You can also use QR codes on your print materials to redirect customers to these online review platforms. Offering a small incentive, such as a discount or gift, in exchange for a review can also motivate more customers to share their experience.

Finally, remember to respond to each review , whether positive or negative. This shows that you are attentive to your customers' feedback and builds trust in your business. You can then highlight these testimonials on your website and social networks to amplify their impact. In this way, you help to promote your business for free, in an effective and credible manner.