One approach you can take to contextualize overall

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Therefore, a 20% lift can easily get lost in the noise of all the above. For example, going from 40% YoY growth to 30% YoY growth might be a great success if the alternative was 10% YoY growth without SEO investment. The problem is knowing what growth would've been absent from your SEO investment. In such a situation, you'll want to lean more on the individual wins your SEO team is delivering rather than on overall traffic numbers.


There are many ways to quantify individual SEO projects but in general, I’d recommend pairing your SEO team with some analytics support to measure individual projects and running SEO A/B tests when possible. Even if you take the project by project approach, I wouldn’t ignore overall traffic numbers, I would just take them with a grain of salt given how much is outside of the bulgaria phone number database SEO team’s control. The reason growth is down this month might be attributable to inaction on the part of your SEO team but it could just as easily be due to some of the factors listed above.


traffic/revenue numbers is to compare your SEO growth rate to your "branded growth rate" to estimate your incremental SEO growth rate. Branded growth rate in this case would usually include any direct visits and any homepage visits (though you can include other brand heavy visits here, visits to your jobs page, about page etc.). By comparing your branded growth to your SEO growth, you can somewhat control for the non-SEO specific factors that might affect both: A new competitor should hurt both branded and SEO traffic A decline in the business or the quality of your inventory or the usability of your site should hurt both branded and SEO traffic A decline in demand for what you're selling should hurt both branded and SEO traffic To recap: SEO should be held accountable to a measurable impact You should be patient (waiting >6 months to see progress is reasonable) but not too patient (waiting >1 year for any pay off is likely too long) If the expectation is that the impact will be large enough (>50%) to clearly cut through any variance in the data, then you can just look at overall SEO numbers to gauge success.