This data can be sourced in various ways, making it crucial to choose reliable providers that are transparent about their data collection methods. Definition: Data collected by external sources or vendors that track user behavior across various websites and platforms, offering insights into potential buyers' interests and intentions. Sources: Includes data from a wide range of online activities, such as browsing history, search queries, and engagement with content on third-party websites.
Different industries and markets, helping businesses identify potential leads they may not have reached otherwise. Market trends: Offers insights into overall market trends and buyer behavior beyond a company’s audience, finland email list enabling better competitive analysis and positioning. Enhanced targeting: Allows businesses to target ads and marketing efforts based on aggregated data, focusing on prospects actively researching related products or services, thereby increasing the likelihood of conversion.
Known third-party intent data is when visitors leave their information when filling in a web form on a third-party website. Intent data companies then gather this and share it. Anonymous third-party intent data is when visitors’ IP addresses are identified and mapped to their company name when they look at a third-party website. This is then collected and shared by intent data companies. 4 types of buyer intent data sources 1) Search intent data Search intent data reveals what users are looking for when they enter specific queries into search engines.