What are the essential pages of a website?

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Your website is the keystone of your digital marketing strategy . It contributes to improving your online reputation as well as your turnover. This is why you must design and feed it with care.

Summary :
The home page
The importance of the home page
Key elements of the home page
The Who We Are page
Why add an “About Us” page to your website?
What elements to include in the About page?
The FAQ page
Why write an FAQ page?
How to develop your website's FAQ page?
The Contact page
What elements should be included on a website's Contact page?
The presentation of products or services
Present your products or services well on a showcase site
Blog posts
Why add a blog to your website?
Legal notices and privacy policy
Creating a professional website requires thought to develop a relevant structure and content that meets your business objectives.

To help you, our web development experts in Reunion Island list the essential pages for a showcase or e-commerce website.

The home page
The homepage is the most important part of your website. It is the main gateway to your online business . Therefore, it is your best chance to make a good impression on your potential customers.

essential pages: the home page
The importance of the home page
Think of your homepage as the elegant window display of a high-end boutique. It should iran telegram grab attention, spark interest, and entice passersby to come through the door to see what you have to offer.

In the digital world, this first impression is crucial: visitors will decide in a fraction of a second whether they want to continue exploring or turn back.

Key elements of the home page
Your website's home page should offer:

A clear and concise message: As soon as visitors land on your website’s homepage, they should immediately understand what you do and what you offer. Use a catchy tagline or slogan and a succinct welcome message to explain your added value.
Intuitive navigation: it is essential for an optimal user experience, especially from a conversion perspective . Visitors to your website must be able to quickly access the information they are looking for.
A professional visual appearance: opt for a modern design that is consistent with the brand image you want to convey on the web. This is essential to support your competitive advantage.
Your product or service offering: Present your services or products in a clear and attractive way. Use visuals, icons and concise descriptions to explain what you offer.
Testimonials or references : On the web, social proof is essential. Include it on the home page of your website to strengthen your credibility.
Calls to action: All strategic pages on your website must encourage Internet users to take action, whatever the nature of the latter (purchase, request a quote, download a catalog, subscribe to the newsletter, etc.). Make sure that these calls-to-action (CTA) are attractive, clear and well positioned on your web page.
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The Who We Are page
The About Us page is often one of the most visited pages on a website. It is therefore strategic, because it is expected by Internet users. You must take care with its writing to establish this connection and, even more so, gain their trust.

Why add an “About Us” page to your website?
In the physical or digital world, you need one key element to sell more : the trust of your buyers — and it must be earned.

Customers want to know who they’re dealing with and whether your company is able to meet their needs. The “About Us” page plays a vital role in building that trust . It humanizes your company by telling your story, describing your mission, and introducing your employees. This essential page on your website is an invitation to explore the behind-the-scenes of your organization.