to spend more to acquire those leads and others like them — both at the individual marketing qualified lead (MQL) level and in terms of overall spend for promoting that lead magnet or creating similar marketing assets. The Only Lead Generation KPIs Marketers Really Need If you look around the internet, you can quickly put together a list of dozens upon dozens of marketing and lead generation KPIs to track — but "can" doesn’t, in this case, mean you should.
Tracking too many data points on your marketing campaigns and lead generation efforts can needlessly muddy the waters and quickly move from insightful to paralyzing. Instead, pay attention to the five most important estonia business email database lead generation KPIs we detailed above, and you’ll have all the information you need to actually take action and boost your lead generation efforts. Leadfeeder for marketing Leadfeeder for Marketing Tr The case for AI and machine learning in B2B marketing and sales Final thoughts: