Next steps If a piece performs exceptionally

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Alternatively, you may have created evergreen content and want to monitor this piece every month. Whatever avenue you choose to go down, ensure that your client is clear on the plan to set expectations. 2. Add in essential information Later down the line, whether your client, a team member from another department, or even you are viewing the monthly audit, you should be able to see key information within the first few seconds such as: The title of the piece Type of content: a how-to guide, listicle, case study, etc.


Function Goal The author of the piece The department the page is assisting: content ma canada phone number database rketing, SEO, social media, etc. How long the content took to produce: this will help your client understand how much of their budget was allocated to each task. Date published: this is particularly important if you aren’t responsible for uploading the content to the site. Performance metrics: based on the function and goal of the page. This should help you establish whether or not a piece of content succeeded or requires additional investment.


3. well, you can analyze what made it so successful and try to duplicate the results. For example, if you notice that your how-to guides were the highest performers, include more of these in your content strategy moving forward, or perhaps update an underperforming piece into this format to see if things improve. Likewise, if a piece doesn't perform how you hoped it would, you should consider whether it’s worth improving it.