How to develop an effective social media strategy?

[taslimakhatun119]

Social networks are pillars of your communication strategy. Instagram, Facebook, LinkedIn, TikTok, YouTube: so many Social Media platforms have become essential for reaching your target and creating a strong brand image .

In addition to their ability to develop your reputation, they are also powerful conversion levers. They are already part of the user purchasing journey. Integrated into your sales funnel, social networks offer multiple opportunities to transform your prospects into customers . This is done in particular through their advertising networks which allow you to promote your brand or your offer to an ultra-precise target.

While being present on social networks is obvious, few companies develop a clearly defined communication plan beforehand. However, it is essential to generate effective results . If you post on a daily basis, you will quickly realize the limits of this "method". This is why we invite you to follow our advice to develop an effective social media strategy.

Setting the goals of your social media strategy
How do you know if your strategy is effective if you have not defined in advance kuwait telegram data the goal you want to achieve? Setting the objectives of your social media strategy is therefore fundamental.

Thanks to the many opportunities they offer, social networks can serve all your ambitions : develop your notoriety, increase your number of leads, generate more sales, increase downloads of a white paper, improve the quality of customer relations, etc.

Your goals may vary from one social network to another . For example, you can make Instagram an extension of your online store (thanks to Instagram Shopping in particular), while Facebook's Messenger service benefits your after-sales service . The first therefore meets a commercial objective and the second an objective of notoriety or loyalty.

To evaluate the effectiveness of your social media strategy, always set “SMART” goals , i.e. specific, measurable, achievable, realistic and time-bound. If you are aiming to increase your turnover, your goal would be, for example, to increase your sales by 15% over the next half year.

With specific goals, it will be easier for you to measure the return on investment (ROI) of your social media activity.

Identify the resources available for effective management of your social networks
For your social media strategy to be successful, you need to make sure you have the means to achieve your ambitions . This means identifying the resources at your disposal to ensure effective management of your social media.

620f36cfb58d095a93f7c224 Article 1
Make strategic decisions that fit your resources or surround yourself with social media experts to ensure you achieve your goals.
Your resources can be financial, human or material. Without this preliminary reflection work, even the best social media strategy cannot generate satisfactory results.

To do this, ask yourself as many questions as necessary. Here are some examples:

What is the budget (weekly, monthly, etc.) that I can allocate to my social networks (Social Ads included)?
How much time can I dedicate to content creation? To interacting with my subscribers? To competitive intelligence?
What tool will I use to schedule my posts and analyze their performance?
Can I manage my social networks myself or should I use an expert, such as a community manager or a social media agency with broader skills?
Define your targets on social networks
Your social media strategy is only effective if you are able to deliver the right message to the right person . Defining your targets is therefore a key step in your strategic thinking.

This involves creating your marketing personas (also called “ buyer personas ”). These are semi-fictional characters that you create based on the characteristics of your target segments . In general, it is easy to establish three to four different personas, but it can be more depending on the scale of your business.

Let's take an example. Thanks to your knowledge, a market study or statistics you found on the Internet, you know that the people most interested in your offer are women between 20 and 30 years old.

So, one of your marketing personas could be a 22-year-old woman, whom we will call Manon. You will then attribute to Manon character traits, an educational background, a profession, a love and family situation, interests or even consumption habits.

For the purposes of your Social Media strategy, you will also mention the social media on which she spends the most time, the type of accounts she likes to follow, the content that interests her, etc.

The goal is to create the most complete “identity sheet” possible . It must contain all the information useful for your communication on social networks. Your marketing personas will, in fact, help you develop your content marketing.