Before you spend time and budget seeking

[Liton920@]

out guest posting opportunities or sharing content in LinkedIn groups, you need to invest in finding where the right audience is. When you have a better understanding of where your audience (and the segments and buyer personas within it) spend time online, you can do two things: Cultivate referrals that will send quality traffic to your website Send those website visitors through a more targeted flow once they get to your site Send More Quality Traffic to Your Website When your B2B marketing efforts aren’t sending quality traffic to your website, no amount of traffic growth will help you hit conversion goals or bring in leads.


Instead, you need to measure and identify problem areas in your traffic quality—only then can you improve struggling campaigns and optimize each traffic source to drive quality traffic and qualified leads. Note: estonia consumer email address Want to track traffic quality from all your campaigns and traffic sources but aren’t a Leadfeeder user yet? Sign up and try Le When B2B software company MailShake decided to dive into content marketing, they knew they wanted to go big.


Not in a 2,000-word ebook kind of way, but with a deeply researched, start to finish guide that covered literally everything marketers need to know about cold emailing. The final project took more than six months to complete and topped out at more than 7,000 words. It is a mind-blowing, Bill Nye, The Science Guy kind of content. And, the results, though; those are truly impressive.