Focus on content marketing

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When they are part of your LinkedIn network, your prospects also have access to the content you share. If, for example, you publish an article about your company, it appears on their news feed. In your BtoB prospecting strategy, you can therefore rely on content marketing to gain visibility and generate interest from your potential customers .

Being present on LinkedIn is not enough: to increase your sales, you must above all be active. You must publish regularly by sharing polished and relevant content. Social selling is certainly a commercial practice, but it must be associated with your web marketing strategy. To encourage engagement and even more so to develop your sales, your publications must interest your contact base. The quality of your content is therefore essential.

By developing your prospecting techniques on social networks, you must also develop an appropriate content strategy. Industry news, market research, interviews or white papers: your content marketing must represent added value for your potential customers. For example, you can share blog articles: this is a good way to demonstrate your expertise and gain the trust laos telegram data of your prospects. In addition, since social networks facilitate sharing, if your article is interesting and relevant, your prospect can share it in turn. You thus promote digital word-of-mouth, which is favorable to the development of your B2B sales.

It is essential that your sales and marketing teams collaborate. If you have a CRM database, it is important to add new leads to it. To achieve your sales objectives, social selling can, in fact, be correlated with other marketing actions . For example, you can rely on marketing automation to cultivate the interest of your cold contacts and subsequently convert these prospects into customers.

With LinkedIn and social selling, you can easily identify opportunities and increase your number of qualified leads. Your digital prospecting strategy aims to engage and build relationships that are relevant to your business activity. Each content that you publish on the social network must therefore serve to subtly influence your prospects to encourage conversion. Your ultimate goal is to sell. Effective BtoB social selling can make a difference in your field of activity. It is an interesting channel to combine with your usual sales techniques and marketing practices, such as telephone prospecting or e-mailing. It is a very effective additional lever to increase your sales, because it fits perfectly with current consumer trends.