You can also measure 10%. I've seen lots

[bhasan01854]

A lot of times you might just be shooting in the dark and saying, "I think this is what's happening." But is it truly what's happening? You may think you need to add an expensive tool, some sort of screen measurements or something like that in order to get what you need. But there's a lot you can do with basic setup in Google Tag Manager and Google Analytics to measure website engagement. So that's what I'm going to talk to you about today.


So over here I have different ways to measure, and then here behind me I have different ways to improve. Ways to measure website engagement So we're going to start with the stuff we're going to measure, and then we're g costa rica phone number database oing to move on to the things we're going to improve. 1. Scroll depth So first off, think about scroll depth. This is one of the basic metrics that I think people think about but they don't really do a lot with.


So one of the things that if you're using Google Analytics 4, there's a built-in scroll depth metric, which you might already be using, but that only measures 90% scroll and that might be too far for a lot of people. What I would recommend is, if you're not using GA4 yet or if you're still using just Universal, even if you are using 4, make sure you're also measuring at least 25%, 50%, 75%, and 100%. You can also measure 90%.


of different ways. You can measure 1%. It seems a little much, but you can do that too. What you're looking for there is the idea of setting individual triggers for each of these scroll depths, because what you want to know is when that 25%, 50%, 75%, and 100% is hit, but you don't just want to save them as events in Google Analytics, because there isn't a lot you can do with that in terms of math.