Channel marketing vs. marketing channels

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An example of channel marketing for physical products could be a clothing manufacturer selling their products to a retail clothing store, which then sells the products to their customers.

Some channel partners can whitelabel your products before reselling, and others may sell as is – it depends on the type of channel marketing partnership.

As you can see, channel marketing is a strategy that uses the reach and expertise of intermediate channels to get your products or services in front of the right customers—hence the name channel marketing.

While these two phrases may look similar, they are not interchangeable.

A marketing channel (or sales channel) is a platform or portal through which you promote benin mobile phone number your business. Examples of marketing channels include social media, email marketing, and organic SEO. As mentioned before, channel marketing is the practice of partnering with other businesses to sell your products to their customers.

You often use marketing channels in your channel marketing efforts. But channel marketing should be considered an entire area of marketing on its own.

Benefits of channel marketing
There are many benefits to using channel marketing as a sales strategy, and it’s an effective method for getting your products out there. Some advantages include:

Increasing your customer reach: Teaming up with good channel partners means your product reaches a customer base you couldn’t access before.
Cost-effective selling: Allowing your channel partners to resell your products to their customers means you can profit from sales while spending little to no money on marketing, advertising, and promotion.
Increasing brand recognition: Partnering with a reputable channel partner can help spread the word about your business in an otherwise crowded marketplace.
Getting valuable customer insights: Increasing your customer reach means you get access to a broader range of customer experience and preferences data.