You chose an SMS marketing software because it had a nice interface and attractive prices. But once launched, you realize that the deliverability is zero and the support never responds. You are stuck with an ineffective tool for a year. This is the classic mistake.
SMS marketing is an ultra-direct channel with opening rates that make any marketer dream (we're talking about 95% compared to 20% for email). But be careful, to really exploit its potential, you have to choose the right software.
Summary
You are ready to take advantage of SMS marketing, but you are wondering which software to choose? Before getting carried away by a solution that “sounds cool”, first ask yourself the right questions . If you don’t want to make a mistake, follow the guide.
Choosing your SMS marketing software: the recap
If you don't have time to read it all, here are the essentials:
Don’t jump into SMS marketing without having defined your specific goals. You need to know why you are sending SMS before choosing a software.
If you can't segment and personalize your mailings, forget it, your messages won't have any impact.
Always check that the software complies with the law, including GDPR.
Choose a tool that is easy to use, especially if you are not a coding pro.
Make sure your SMS marketing software integrates well switzerland whatsapp lead with your other tools, especially your CRM.
Pay close attention to hidden costs: it's not just the price per SMS that matters, look closely at the additional charges.
Deliverability is everything. If your SMS messages don’t reach your customers or arrive late, you lose sales.
Don't be fooled by pretty marketing packaging: trust user reviews and the software's reputation.
Always test the tool before committing to make sure it really fits your needs.
Now that you have the basics, let’s see how to choose the right SMS marketing software!
SMS Marketing Software: Our Favorites
Rank Our 3 favorites Features Price Website
1 Short logo Free version available
Simple and complete visual editor
Push notification management
Prepaid SMS credits with no expiration date €4.50 for 100 SMS (France)
€450 for 10,000 SMS (France) Discover
2
simpletexting logo - sms marketing software
Local phone number
SMS automation campaign
Degressive pricing according to volume 4€ for 1000 SMS
429€ for 10,000 SMS
19,500€ for 500,000 SMS Discover
3 All My SMS logo Free trial version possible
No specific format, Excel recommended Salesforce, Zapier , Gmail, Google Sheets etc.
integrations .
Complete comparison of the best SMS Marketing software
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