Convert followers into potential customers. Having clear objectives helps you to work better on the social network and achieve better results. Remember that these must be adapted to the specific needs of your company. 3.2. Optimize your company profile on Twitter To build trust, capture your audience's attention, and effectively communicate your brand's personality and message, it's imperative that your Twitter business profile is optimized . : Choose a clear and recognizable username. Select a profile photo and cover image that are consistent with your brand's visual identity and are appropriately sized. Write a concise, direct and simple bio that clearly describes what you do and how you can help your audience.
Include a link to your website or another japan whatsapp phone number relevant page, such as a conversion-specific landing page . Use relevant keywords in your profile to improve search visibility and work on SEO. Verify your account to gain credibility and show that you are a legitimate business. Set up notifications to stay up to date with mentions, interactions, and engagement opportunities. Maintain a consistent voice and style across your posts to align with and reinforce your brand identity. Regularly update contact information and company details on your profile. 3.3. Share relevant and engaging content To ensure that your network of followers grows naturally and they interact with your account, you must publish content that is relevant and interesting to your sector and audience, and do so in an eye-catching way.
Don't just focus on promoting your products or services, identify and exploit themes and synergies, and use attractive images and videos. Make sure, too, to prioritise short texts: although in 2017 the platform extended the character limit per post from 140 to 280, the more concise a post is, the better it usually works . Below, we leave you a list of content for Twitter profiles of B2B companies that we have successfully worked on at Gala Marketing Online, as long as they are adapted to each company, sector and objectives on the platform: Current posts: Share relevant news from your industry or topics of interest to your audience, such as statistical data from your market, sector news, etc.