Have you ever thought about how important it is to regain visitors’ attention when they intend to leave your site? Studies show that personalized exit pop-ups can increase your conversions by 30% to 300% .
In an effort to improve the classic subscription experience, email marketing platform NewsMAN recently added a new feature to modal forms called “exit intent.” This allows you to create a last-minute offer to encourage your visitors to continue their journey to checkout with satisfaction.
Whether you’re a growing entrepreneur or an experienced uganda telegram marketer, exit-intent pop-ups are essential tools for improving user experience and driving remarkable results for your business. In this article, we’ll explore in detail the benefits and workings of exit pop-ups, as well as how NewsMAN brings innovation and efficiency to email marketing. You’ll learn how to personalize your messages with special offers and relevant content, and how to integrate these tools into your marketing strategy to drive extraordinary results. Let’s get started!
What are exit pop-ups or exit-intent pop-ups?
DigitalScrapBook exit pop-up
exit pop-up DigitalScrapBook.com
Exit pop-ups , also called exit-intent pop-ups or anti-abandonment pop-ups , are modal windows that appear when the user intends to leave your site or close the page. They are designed to grab visitors’ attention at key moments and give them one last opportunity to interact with your content or offers.
Exit pop-ups work by using user behavior detection technology. When the user moves the cursor to the address bar or the close button of the page, an intelligent algorithm recognizes this exit intent and displays a relevant and captivating pop-up.
These exit pop-ups may contain special offers, discounts, free content, event invitations, or other elements designed to entice users to stay on your site or show interest in your products or services.
Why do you need exit pop-ups?
Exit pop-ups , also called “ exit-intent pop-ups,” offer several benefits that you should include in your marketing strategy :
Increased Conversion Rate : As mentioned earlier, studies show that exit pop-ups can increase conversion rates by up to 300%. By capturing visitors’ attention just as they plan to leave your site, you have the opportunity to convince them to stick around and subscribe.
Reduce Abandonment Rate : Exit-intent pop-ups give you one last opportunity to retain visitors who intend to leave. By offering special deals or displaying relevant content, you can reduce abandonment rates and convert them into loyal subscribers.
Increase Subscriber Base : By using exit pop-ups, you can capture visitors’ email addresses and thus expand your subscriber base. These addresses will allow you to communicate directly with potential customers and send them interesting information about your products or services.
Exit Pop-up: 5 Key Elements for Maximum Effectiveness
MailMunch exit pop-up
MailMunch.com exit pop-up
There are some key elements you should include in the structure of an exit pop-up to make it effective for your business and relevant to visitors. Here are some examples:
An eye-catching headline : The pop-up headline should be captivating and clearly convey the benefit to the visitor. Use concise text that arouses curiosity and motivates subscription.
A value offer : Give visitors a compelling reason to subscribe to your newsletter. You can offer free content, such as a guide, an e-book, or an exclusive discount, in exchange for their email address.
A simple form : The newsletter subscription form should be easy to fill out and not ask for too much information. Address the visitor directly, asking only for their email address and possibly their name.
A clear call to action : Make it clear to the visitor what they should do and how it will benefit them: “Subscribe now and get 20% cash back.”
Attractive design : Create a design that is pleasing and consistent with your brand identity. Use colors, fonts, and images that attract the visitor’s attention and provide a pleasant experience.
How to add an exit pop-up from the NewsMAN emailing platform?
In the Settings > Registration Forms menu, click “Create a form”, then choose the “Pop-up” form type.
Next, configure the visual appearance of the pop-up subscription form:
NewsMAN output pop-up editor
NewsMAN Exit Pop-up Editor
Save the design changes, then go to Configuration > Behavior and choose “Page close intent” as the trigger:
NewsMAN output pop-up setup
output pop-up configuration under NewsMAN
Activate the form, insert its embed code on your website and test it. That's it!
Now check out some examples of exit page subscription pop-ups from different websites.
Examples of exit pop-ups
ReferralCandy.com exit pop-up
vwwo.com exit pop-up
sumo.com exit pop-up
optinmonster.com exit pop-up
Seofortherestofus.org exit pop-up
ConvertFlow.com exit pop-up
pop-up exit-intent optinmonster.com
NewsMAN exit pop-up