Craft content. Make sure your content contains long-tail query keywords.

[nurmohammadkhan]

This is where content marketing intersects with data-driven marketing , which was born to offer concrete support for the automation of processes and helps generate new opportunities for improving the customer experience . Thanks to sophisticated data analysis, marketers can use more complex consumer profiles to personalize customer experiences and create and strengthen a bond of trust between company and consumer .

Among this year's innovations that will need to be carefully evaluated within ghana whatsapp resource content marketing programs, a dedicated place certainly goes to Google 's Multitask Unified Model (MUM) , a search technology designed to reduce the number of queries needed to find the answer to a certain question.

Even though we are still far from its full application, it is good to prepare and refine some SEO techniques that will be useful to get all the possible benefit from MUM in terms of positioning. In reality, we are talking about SEO techniques that have been indicated as best practices for years. Here they are:

Organize your content. Backlinko’s SEO Guide 2023 confirms what SEO specialists have been recommending for years: use H2s and H3s to organize your post into clear, easily understandable modules. In other words: each of your H2s should cover a specific subtopic.
Diversify content. Text, images, videos: involve different channels to distribute different types of content, consistently with communication objectives and editorial line.
Use structured data. Schema markup helps Google clearly understand the type of information you are providing.