Broad targeting is generally less expensive

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Whether your goal is brand awareness, traffic, engagement, app installations, video lead generation, or conversions, each has its own pricing structure. For example, campaigns targeted at conversions generally cost more per conversion than campaigns that focus on branding awareness because of the greater importance attached to the conversion event.


Audience Targeting The exactness of your target estonia phone data audience can dramatically impact the cost. The ability to narrow your target audience down using variables like demographics, interest, behavior, or geographic location may improve costs because you’re competing against other brands that are targeting the same group of people. , but it may not be as efficient in reaching your desired customers.


Ad Placement Instagram provides a variety of ad placements, including Stories, the feed’s main page, the Explore page, and shopping posts. Each one comes with its own price structure. For instance, ads in Instagram Stories may be priced differently per impression than ads on the feed because of the various levels of engagement and interactions for each type of placement.