Keep your personas up to date

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Because AI has read all of the internet, it’s very good at predicting human behavior so it’s worth using its predictive capabilities to create a persona. So how does it work? You can use the buyer persona te germany phone number list mplate (like the one available to download above) and drop it into ChatGPT. The next step is to instruct the AI tool with a prompt.

For example type in: ‘use this template to create a persona for my business. I am a property developer building homes in the U.K. Start by doing some research online into the main companies in this space.’

This will lead ChatGPT to your competitors and then enable it to build a persona based on those details.




Check out this walkthrough from a recent DMI masterclass to see how to use ChatGPT effectively to combine all the data you’ve learned through your research stage to develop a detailed persona.


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