But what does an SEO Manager do? Ther australian business email list are many key tasks when you manage SEO:
Website, social media, and content optimization
Website content management
Keyword research
Negotiating backlinks
Strategy
Website monitoring and user analysis
4. Do PPC campaigns
Pay-Per-Click (PPC) advertising campaigns are used by B2B and B2B brands to generate leads.
A PPC specialist is a core part of any marketing team so let’s look at what a PPC specialist does on a daily basis.
Design landing pages - There’s no point in putting effort into PPC ads that drive people to an irrelevant and badly designed landing page. A PPC specialist knows what makes a good landing page that converts.
Research keywords - Just like an SEO specialist, keywords are crucial in PPC. It’s the job of a PPC specialist to research the right keywords and integrate them into campaigns.
Algorithm watcher - Search engines like Google often tweak and update their algorithms and it’s crucial to account for those changes to ensure your PPC ads are seen.