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1. The new coworker: the Chatbot
A chatbot is a computer program that mimics the behavior patterns of a human being when having a conversation. Chatbots provide answers to questions asked by users. Thanks to machine learning technologies, they are able to respond with the right content to the right people at the right time.
2. Growth Hacking
Growth Hacking is one of the how to get philippines number for whatsapp most important trends in 2024. Do you know what it consists of? It involves quickly and tangibly increasing the number of leads a company has with the minimum possible investment. It seeks to identify ways to grow in the face of an increasingly demanding consumer saturated with advertising messages.
3. Artificial intelligence and virtual reality
Artificial intelligence has been under investigation for years, but 2024 is when it will become more noticeable. Don't miss out on the latest technological developments and try to understand how you can start benefiting from artificial intelligence. Allocate part of your marketing budget this year to some application of artificial intelligence.
4. Influencers
In 2024, influencers will be of vital importance to brands. They will become the real influencers and it will depend (in many cases) on them whether you sell more or less. Consumers trust their tastes. It is advisable to focus on influencers who do not have a massive reach but who have better quality followers, more specific and whose message sounds more natural, generating greater commitment to the brand.
5. Less and better content
In recent years we have become tired of hearing that content is king, but this is coming to an end. It is time to stop and analyze whether this strategy has served us well. With this I do not mean to say that content is not important, in fact, content is crucial if you want to communicate with the public, and even more so if you want to implement an Inbound Marketing strategy . But what you must do is personalize the content, identify the content that generates engagement and provides benefit and value for the client. To do this, you must identify your audience well, know the topics , the trends and generate the content at the right time.
6. Big Data
If your company wants to respond immediately to consumers, Big Data will be your ally. If you have tools that allow you to associate consumer data, you will be able to understand the exact behavior of the consumer and what they need. To do this, you will need to use a Data Management Platform tool to collect, store and classify digital information. This way, you will be able to know when, how and at what stage of the funnel you can impact the customer.