Examples of merchandising can vary significantly depending on the format of the retail outlet and its specifics.
Pharmacy
Competent window dressing can significantly increase sales in a pharmacy. The basis for merchandising pharmaceutical products is the general principles adapted to the specifics of the products and the needs of visitors.
Simple display of medicines is the basis. Products are divided into categories with simple and clear names, which simplifies the choice and allows customers to get acquainted with the assortment.
It is important to avoid highly specialized terms: instead of “anthelmintic drugs” or “sorbents”, use generally known names, for example, “anti-cold” or “painkillers”.
It is also effective to place chile phone data inexpensive analogues next to popular drugs and add new products next to sales leaders.
Extensive display of certain products can create the impression of increased demand, which further motivates buyers.
Clothing store
When merchandising clothing and footwear, there are several basic techniques:
Wide range of products : Half-empty shelves create a feeling of limited choice for visitors, so it is important to keep the display cases saturated with interesting products.
Layout logic : the goods are arranged so that they correspond to the direction of visitors' movement. More expensive items are placed at the beginning of the path, and budget options are closer to the exit. Also, do not forget to organize additional points of sale for accessories.
Attractive presentation : creative layout, three-dimensional compositions and the use of contrasts help improve perception. Mannequins and separate areas designed in the style of the store are effective.
Grocery store
In grocery stores, product merchandising is focused on the compatibility of different categories. For example, it is appropriate to add sweets to coffee or tea.
Grocery store
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In this case, profitable and popular products are usually placed in the entrance and central zones, and products with rare demand are placed on the inner shelves.
The checkout area is ideal for impulse purchases, so small items can be placed here: gum, candies, drinks, small bags. Lighting plays an important role in the sales area, especially in the refrigerated areas, attracting attention and improving the perception of products, but it should not be too bright.