Marketing Grader is a brainchild of HubSpot. It conducts a quality audit of the site, assessing:
Performance: analyzes loading speed, page size and other characteristics.
SEO: determines the convenience of a website for searching and using not only by visitors, but also by search bots.
Mobility: The usability of the site is examined when accessing it from mobile devices.
Security: the presence of an SSL certificate is checked, which confirms the authenticity of the site and is responsible for the secure transfer of data.
The advantages are obvious: the service is extremely simple and easy to use and can be recommended for novice analysts.
Cons: Advanced SEO specialists consider india phone data the resource primitive and uninteresting for themselves, since it does not provide a deep dive into the processes.
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Career Path of a Marketer
A marketer has the opportunity to grow up the career ladder. The most logical options are to build a career, reach heights in the profession, and also organize your own business or remain a freelancer.
The most understandable and realistic career growth is to become a leading marketer, and from there it’s a stone’s throw to the marketing director’s chair. When considering these options, you can use two paths. The first is to strengthen your position, master professional skills to perfection, develop organizational skills - this is a direct path to the position of marketing director. If you become an expert in using one or two tools, you can become a department head.
If you feel professionally confident, you can go freelance, where your income is influenced by your ability to promote yourself, communicate with clients, and self-discipline skills.
A freelancer can improve their professional skills, develop their level of expertise. They can choose to expand their activities — work hard, completing more orders. There will be a need to hire assistants, and then the freelancer can call themselves the head of their own agency.
It is certainly worth thinking about, but you will have to prepare for many problems and obstacles. For starters, find specialists and train them to work in a team.
What is needed for development?
To advance to manager or director, a marketer must:
Learn to take responsibility not only for yourself, but also for your team.
Know everything in the field of marketing: understand how marketing tools work, be able to build a working strategy.
Develop soft skills: organize team work, possess the art of persuasion, negotiate with clients, coordinate work with other departments.
Take the initiative.
An employer, considering a candidate for the position, will definitely pay attention to the applicant's experience. It is unrealistic to take the position of a marketing director without professional knowledge and successfully completed projects. So, having experience, the ability to work effectively in a team, and management skills increase the chance of taking the position of a marketer.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.