Many people are unaware of it, many others mythologize and draw more or less erroneous deductions, and those who are in the eye of the storm know that there are no magic recipes to position a website and they know that this discipline is very complex. Just as market studies are complex because they have as their object of study how chinese overseas america data groups of people manage resources and how marketing is incorporated into the psychology of the individual, whoever does or tries to do SEO (reach a high position among the search engine results) must incorporate, in addition to the human factor, the artificial intelligence factor; a factor that until now has been absent in any discipline.
Now, if you have a website and you are thinking right now about what your biggest success was, you probably won't find a logical answer as to attributing one reason or another for having achieved that position or that volume of traffic.
But that doesn't mean it would be foolish to leave too many threads to chance. This is like a field study, you have to start keeping some variables under control in order to understand how the result varies when some other variables fluctuate. And so, the sap that feeds a website day after day, publication after publication, seems to be the keywords, the key words; the hooks through which the code that activates the search engine will hook us and take us to the screen of whoever is searching.
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But there is always a double intention, because while it is true that it is a "robot" that will detect us because our site ranks for a phrase; it is the person who -when thinking of something- wrote something called a keyword and started the search .
It is now history that those who are thinking of going on a skiing getaway in January and do not want to spend a lot are more likely to write “cheap hotels in Andorra” and a little less likely to write “cheap accommodation in Andorra” and much less likely to write “cheap accommodation in Andorra”. So, keywords become those daily vitamins that we must consider for our website.