Corporate identity media can be both physical and digital. Digital media include website pages, TV advertising, online stores, ads, mobile applications and online services. Their special feature is that they can include animation and sound. This makes advertising more effective.
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3 formats of corporate identity
The company's corporate style can be presented in the following formats:
Small corporate identity
It includes the basic elements: logo, fonts, colors, layouts for letterheads and business cards. Sometimes a website and an application are added here.
Large corporate identity
Includes everything from the small israel phone data nes, plus additional elements (layouts for advertising materials, corporate uniforms, patterns, textures, icons, rules for web pages, and standards for photographs and illustrations). For larger organizations, in some cases, a mascot is created.
Design systems
They are a set of components and rules for their application. Including color schemes, fonts, graphic elements, they also necessarily contain templates for digital interfaces and frameworks. Such systems are usually used in large organizations, as they help to structure work processes:
synchronize the work of various departments and teams of designers and developers;
automate the process of developing interfaces and creative materials using ready-made templates and sets of elements;
bring the visual language, code and rules for using components to uniformity and establish quality standards.
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