You are here because you are considering hiring the services of a copywriter for your business, but:
You are not clear on what a copywriter does exactly (beyond the fact that they are someone who writes texts that sell).
You don't know if copywriting is what you need right now in your business.
Well, don't worry, Mila is here to answer your questions.
In this post I will explain to you chinese overseas europe data in which cases it is advisable to hire a copywriter for your business and how they can help you.
Be careful, there is a lot to cover here.
When does your business need to hire a copywriter?
Let's start by making a distinction.
If we're talking about COPY-WRI-TING (i.e. persuasive writing) , that's something your business will ALWAYS need.
Yes or yes.
Whether for:
The static pages of your website ( homepage , “About me”, sales pages).
The squeeze page where you offer your lead magnet .
Your ads.
The emails you send to your list.
The product sheets of your online store.
Even for your WhatsApp Business messages.
In all these cases, texts written following the principles of copywriting will make your message work better (which will translate into more leads , sales, etc.).
Another question is whether you should hire a persuasive writing professional to write these texts: a copywriter .
When is this necessary?
Well, each case is unique, but I'll give you some general guidelines based on my experience.
1. When to opt for a consultancy
One service that some copywriters offer (not all of them do) is strategic consulting to help you define your business's sales funnel.
If in your case:
All this digital marketing stuff overwhelms you: you feel lost and don't know how to start selling. For you, a funnel is a kitchen gadget that is used to transfer liquids…
Your funnels aren't selling as much as you'd like: you already have a strategy in place but it's not giving you the results you expected. Or your funnels have become less effective and you don't know what to do.
In these cases, you can hire a consultancy with a copywriter who offers this strategy definition service.