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The cultural lens is often overlooked, but is crucial in 2024. A cultural lens is your opportunity to create a deeper connection with your audience. It might involve telling the company's story, sharing behind-the-scenes content, or highlighting company culture.

The purpose of a cultural lens is to help viewers feel cabo verde email list connected to the brand. When people understand and respect your story, they are more likely to support you when you ask for a sale.

For example, if you are the founder of a coffee mug business, you could create a Reel that reads: "Hi everyone. Today, I want to switch things up a little bit. I want to tell you how my family got into the coffee mug business. My My grandfather was one of the first people in Canada to bring coffee cups from Europe.”

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This kind of content will make people feel like they know you, making them more likely to choose your product over a competitor's. It’s not just about trying to sell a product to your audience, it’s about creating an emotional connection with your audience.

#2: How to Make Your Reel Content Work: The “4-3-2 Rule” of Content Mix
Now that you understand the three types of short video content, how do you balance them? Eden recommends using the “4-3-2 rule”: 4 interaction lenses, 3 culture lenses, and 2 sales lenses. This ratio helps you maintain a healthy balance in your content. You spend most of your time providing value and building relationships, which makes your audience more receptive when you make your sales pitch.