A Social Media Manager, on the other hand, is a professional in charge of planning a digital strategy, and as a hierarchical level, is above the Community Manager, so it can be said that he or she is their leader.
In summary, its main purposes are the following:
Lead and create a social media strategy for a brand.
Investigate.
Have budget control.
Organize times.
Optimize what has been done.
Analyze results to base what will be applied in a strategy.
Therefore, the Community Manager will only be responsible, as their name suggests, for managing the interactive community that has commissioned them, but following the instructions given by their Social Media Manager in the already established digital strategy.
What should the ideal Social Media Manager have? Let's look at their functions
Typically , these professionals have university degrees in Social Communication, Advertising and Marketing, or Literature.
However, they must have certain skills that go beyond the profession they may have studied at a university level, and these include:
Knowing how to work under pressure: in order to carry out strategies and know how to attack an online reputation crisis. Likewise, there are very demanding brands that expect posts immediately, so the Social Media Manager must handle that pressure.
Have strategic skills: since their main task is to plan a strategy.
Knowing how to communicate: to optimally transmit your ideas and decisions to the rest of the team, and with greater impetus to the community managers.
Have an analytical capacity: this person will be in charge of managing the crypto email list results obtained by the Community Manager and using this data as a basis for future actions.
Know how the company's sector works: it is very important to know the brand for which the strategy will be implemented, as well as to know the behavior of its consumers in order to publish at the best time and obtain more conversions.
Besides…
Be open-minded to change: With the changing social media environment, the Social Media Manager must be able to open up to new tools and implementations; join the avant-garde and take risks with the new.
Keep your studies up to date: to do this, you must pay attention to Webinars , blogs on social media topics, diplomas, etc. All to keep your knowledge as up to date as possible and thus make the most optimal strategy.
Ability to be alert 24/7: because an online reputation crisis can arise at any time, so this professional must not be aware of schedules and must be 100% alert to their online brands.
Therefore, in order for the actions of the planned strategy to achieve their highest performance, it is necessary for a Social Media Manager to be committed and know everything about social media techniques.
In this video Joannix Ochart explains in a few minutes how to start your business as a Social Media Manager
The knowledge we will mention below is essential to be able to aspire to a position as Social Media Manager, so pay attention below:
Know how to use design programs such as Adobe Photoshop.
Ability to analyze in Google Analytics.
Knowledge of presentation programs such as Power Point or Prezi.