In many cases, this will be a decisive factor for a user to decide to visit it, so it is essential to know very well what you want to put in it.
This type of tag appears just below the meta title in search results.
It is recommended that the description included on the website does not exceed 160 characters, since, if this occurs, it may appear incomplete in the search results.
Furthermore, Google recommends that each page on a website have a useful philippines number list description that helps the user know what they will find when they access the page.
is that this element is not an SEO positioning factor .
However, using it will help increase the number of clicks on search results, so it is still highly valued.
Robots meta tag
This HTML tag provides information to web crawlers to know, for example , whether or not to index a page .
Therefore, in this specific case, they should only be used when we want a page not to be indexed, since, by default, they are all enabled to be found by crawlers.
The code to include it in a website would be the following: <meta name= “robots” value= “attribute1, attribute2”>
Some of the attributes that can be indicated in this section are:
Index: this way, we indicate to the search engine that it can index a certain web page.
Noindex: This attribute is used to prevent a search engine from indexing a website.
Follow : With this, we are telling the search engine that it can continue tracking the links it finds on the website.
Nofollow : Unlike the previous one, this is used to tell the search engine that it cannot index the links that may exist on a certain website.
This tag is becoming increasingly important in search engines and is starting to be more relevant in order to achieve greater success when carrying out an SEO positioning campaign.
With SEMrush Site Audit you will be able to check the problems related to the meta tags we have just talked about, along with tips on how to solve them.