Using Data Elements within Adobe DTM (Dynamic Tag Management)

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Using Data Elements within Adobe DTM (Dynamic Tag Management)

Data Elements within Adobe Dynamic Tag Management (DTM) are a key component of the service; they form the foundation of how DTM works, and may be used across multiple platforms, rules, and even within the managed code.

You can find a heap of information around data elements within Adobe’s help but here is my take on the best way (so far) to use them in your SiteCatalyst/Adobe Analytics implementation.

Shifting to DTM
The shift to DTM means that you’re no longer working singapore email list 1.6 million contact leads with a structured block of javascript code but instead a hybrid of the code framework, page/event/direct rules, and of course data elements. Apart from being a core component of how DTM works, data elements are highly useful when you’re deploying across multiple analytics and optimisation platforms like SiteCatalyst, Target and Universal Analytics that use common data between them such as a member id, purchaser value, and content type.

Instead of having to separately source and deploy multiple code snippets to the page, you can add each platform to DTM and use the exact same data elements to set your props, eVars, profile parameters and custom dimensions. This helps maintains consistency across the data being set, and is where an enterprise level tag management solution becomes truly useful.