attention to fonts. Another question, if we think about a slogan, a company name. In this case, every detail will be assessed. Imagine that the letters in the logo are written in the usual Times New Roman. No imagination. The brand will simply get lost among similar companies. You can forget about any profit, the appearance of new clients. That is why it is important to use unique fonts (or modify them yourself) when creating a logo .
If you change just one letter, in our case "Q", you can achieve the appearance of an associative series that is easy to remember. A business card with this logo will instantly attract a person's attention. He will japan telegram take it from the table on which several papers are laid out, and will want to familiarize himself with the information offered. This is the first step towards success and long-term cooperation.
Sophisticated fonts and serifs are considered a real trend of 2020. With their help, you can create a reliable reputation for the company, attract more representatives of the target audience. In 2020, you should forget about common, standard fonts. It is best to use the principle of individuality in typography.
Today, many brands forget about the personalized approach. It is worth remembering about unique and interesting techniques to be a competitive company. Do not copy each other. It is too boring to have the right to exist. In 2020, most designers will have to make an effort. They must please with non-standard ideas to create special, branded, truly unique projects.
4. Illustrations by talented authors
2020 has brought a sea of opportunities to combine illustration with photographs, graphics in various styles. Objects will look like elements of real handicraft. As if they were quickly cut out of paper and fixed with glue. It is important to avoid following flat, strict rules. It is necessary to combine design and art, which has long earned the recognition of ordinary people.