The specific operation is also mentioned in the updated guide

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1) YMYL-themed pages are held to a higher standard than non-YMYL-themed pages; the accuracy of the content is consistent with recognized expert consensus.

Let’s review the YMYL pages (Your Money, Your Life) mentioned in the previous article: pages that “will affect a person’s future happiness, health, financial stability, or security.” For example, news and current affairs; citizenship, government, law; finance; shopping (including product reviews); health and safety.

2) Different types of websites and web pages have different expectations for quality assessment. For example, when an assessor rates a web page related to healthcare, the standard that the web page must meet to achieve the highest grade is definitely higher than that of a web page that introduces which roses are suitable for Valentine's Day.

3) EEAT, some types of web pages need to have a high level of credibility.

4) When evaluating the quality of the main content of a page, the focus has been increased on “Originality” and “Effort”.

This time, we also updated the distinction between when personal greece b2b leads experience is needed to distinguish YMYL pages and when professional knowledge is needed:

Search Quality Evaluator Guidelines page 28
▲《Search Quality Raters Guidelines》page 28
3. “EEAT” Standard
As mentioned at the beginning, this time the original "EAT" has evolved into the "EEAT" standard . The extra "E" stands for "Experience".

Google has once again raised the importance of "Experience". Although Google has emphasized it several years ago, this time it has officially put "Experience" into the quality evaluation guidelines and evolved the long-used "EAT" into "EEAT", and its importance is self-evident.

Search Quality Evaluation Guidelines, page 26 (1)
《Search Quality Raters Guidelines》page 26
But if we look closely at the screenshot above, we can see that among these four words, "Trust" is the most important.

That’s right. After all, Google said: “Trust is the most important member of the EEAT family because untrustworthy pages have low EEAT no matter how Experienced, Expert, or Authoritative they may seem . ”

So friends, when we push the content of our web pages towards "Experience", don't forget that "Trust" is the most important.

For example, when writing a user review of a product, you must remember that it must be a real user experience. If the reviewer determines that it is false or fabricated, then in the first step of the three-step process of page quality evaluation, the webpage will easily be labeled as low quality.

Once a webpage is labeled as low-quality, it will be impossible for it to have a good ranking, let alone traffic.