There are two important things we can learn

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our search queries. If your impressions are dropping, but your keywords remain flat, that's most likely due to COVID-19. That's not a reflection of your lack of organic efforts. Once search-demand returns, and it will, you'll start to see a drop if you take away those SEO activities. SEO is a long-term investment. It's not a short-term game. Continue to move forward with SEO efforts even though you might be adjusting different marketing channels.


What does this all mean?. 1. Google might roll these out these new interactive SERP features across various industries later in the year or early next year. 2. Google appears to be focusing on the most trustworthy uk telegram phone number list organizations to serve content. I want to point out one keyword here, trust. Society is built on trust. It helps bind us together, but it also helps deal with our ability to predict the future.


It helps us set expectations. When someone enters a search query into Google, we trust that search engine to deliver trustworthy results. In today's new normal, how do you establish trust with your content for search engines and consumers? The answer is empathy. If your goal is to provide a fantastic experience to your customers online, then you have to make sure that empathy is everyone's job. Empathy puts the trust back into your SEO focused content.