How does Creators Connect work?

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To make these partnerships happen, brands had to find the best creators for their projects. After reaching out to them one by one, they had to calculate fees, orchestrate the execution, and hope for the best. That’s where Creators Connect comes in.

Creators Connect is a Google solution that extends brands’ presence on YouTube by using creators’ unique relationship with their audiences to convey their brand message in a more intimate way.

Google's Creators Connect team acts as an intermediary, working closely with advertising agencies, brand owners and content production partners to provide the entire campaign planning.

Creators and brands enter into contracts with YouTube for a set volume of content. Each brand receives assistance from YouTube in finding a creator that fits the type of campaign they want to run and their budget.

Using Creators Connect, the brand buys content on the creator's channel, but does not interact directly. This way, the creator can continue to produce content with authenticity and relevance, the factors that the public values ​​most.

Why Creators Connect is the best way to engage with creators?
The first reason is that using Creators Connect is much simpler than coordinating content creation directly. The second reason is that it helps brands maximize the impact of the money they spend on sponsored content within YouTube. This is possible because:

The power of the creator is at the disposal of the brand.
The brand message will be conveyed by those who best know how to reach the target audience. This organic and tailored content is a win-win relationship, as it will also increase the channel's reach, views, comments and interactions within the channel.

Strengthens brand recall
The content creator's audience can receive the message in the form of organic content, through t sri lanka mobile phone number list he sponsored video, but also as ads in other videos on the channel. This strengthens the relationship between the audience, the creator and the brand.

Simpler when creating budgets
The investment made by the brand includes not only the broadcasting of personalized ads on the selected creator's channel, but also the production of the content. One investment is made and the rest is taken care of by the creator and the Creators Connect team. YouTube pays the cost of this amount directly to the creator through Google AdSense.

Remarketing opportunities
It is possible to maximize ROI with remarketing campaigns. With artificial intelligence (Deep Learning), it is possible to find out who has interacted with a Creators Connect campaign in the past and show them personalized ads again. This will increase the reach to potential customers.

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