Why is Image Optimization Important Today?

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Image optimization is the task of achieving good quality photographs in terms of format, size and resolution that meet the requirements of the digital field.

In addition to creating attractive, clear and descriptive images for users, this process also involves accurately labeling them so that Google's algorithm can interpret them and understand the context in which they are found.

If you have an online store, image optimization will allow you to improve senegal business email list the user experience of your site visitors and increase conversions.

According to HTTP Archive, images make up an average of 21% of a website’s total weight. (Kinsta)

Users arrive at your site and it is through the images that they learn about your products or services. In order for them to be able to navigate smoothly, it is necessary to make certain optimization adjustments that also improve the site's overall SEO and allow it to generate greater reach in search engines.

Loading speed. The speed at which your store loads is key to user experience and the possibility of future conversion.
Web positioning. Optimizing images has a direct impact on loading speed, which is a criterion valued by Google's algorithm to position pages in its ranking.
Resource optimization. Lighter images take up less space on the hosting.
Increased conversion. User experience greatly influences the decisions of potential customers. By offering good service, you can increase your store's conversions and make more sales.
Optimize your images

Find out below which are the key factors to take into account when optimizing images and learn how to work on them to improve your website's SEO and obtain a better ranking in the SERP