There are three types of classification of this. Let's consider each of them separately.
By time
Planning can be short-, medium- and long-term. A typical example of the first is the sales manager's standard. This can be a task for a day or a month - the specifics of the work determine this. Short-term sales plans of a company can be set for one manager, as well as for a department, branch or the entire business.
Classification by time:
Allows you to keep track of larger plans, such as quarterly and annual ones. If you earn 10,000 a month, you won’t be able to earn 1,000,000 rubles a year – this is more than logical.
It is necessary for analyzing loan data package and plotting a sales chart. The idea is that you should determine your profit every day and plot a chart. Remember your school lessons: the X axis (time) and the Y axis (profit). Then mark the daily sales volumes on the chart with dots. So after a while you will be able to understand where the profit jumped, where the turnover decreased and, most importantly, what it is connected with. Let's say at some point you launched an advertising campaign on social networks and during this period you were selling consistently more than usual. The analysis compares these two events, clearly showing the effectiveness of the actions taken.
Medium-term plans can be made on a quarterly or annual basis. They are more ambitious than short-term plans and are intended for department heads, branch managers, etc. Thus, quarterly sales revenue will be greater than the sum of each month's revenue if this period coincides with holidays.
Long-term plans are already a strategy. They can be drawn up for three, five or more years. Long-term sales plans should define strategic components of business development, taking into account seasonality, market conditions, company specifics and many other aspects.
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By degree of efficiency
Of course, it is almost impossible to work with precision down to the last penny. Therefore, the best solution would be to foresee some possible scenarios in advance:
Minimum plan. It is impossible to sell below these figures, otherwise the company will suffer losses. Such plans are made at the limits of profitability. There is a break-even point, which shows to what extent the profit covers the costs.
Let's say that in order to survive, a company needs to sell products worth 250,000 rubles monthly. This money is enough to buy materials, rent warehouses, and pay employees. There is no money left for anything more, so this plan is called "minimum task". In essence, this means that the company is working at zero, which is a bad sign. To get more profit, it is necessary to make some changes in the work.
Types of sales plans
Basic plan. This already implies making a profit, and not just covering basic needs. Working on the basic plan means that the company expects additional revenue. Products are purchased, salaries and all debts to suppliers are paid, and there is still money left for marketing research, business development, bonuses and other useful things.
Maximum plan. It is like an unattainable horizon, a deliberately unrealistic benchmark. Its existence affects the motivation of employees and tests their abilities, in particular, this concerns sales managers. The fact is that when these plans are exceeded, hardworking and successful employees begin to receive good bonuses.